OSI News

/OSI News/

Why Invest in a Custom Illustration?

By | January 2nd, 2017|informative, marketing|

Why invest in a custom illustration - or even in a series to promote your property? It's really pretty simple - a banner ad is seen and then closed. A direct mail is at best glanced-at and then recycled. An email campaign is often lost in the junk mail folder, or instantly deleted. However, if [...]

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Composition Basics

By | December 15th, 2016|design, informative, marketing|

There's a strong temptation to use a poster illustration to tell too much of your story. This really just waters down your message visually, and actually makes the composition less effective. For example, let's say that you have beautiful cabins, great activities like horseback-riding, mountain biking, hiking, etc. - plus: a classic main lodge, amenities [...]

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Vintage Graphic Design Samples, Post 3 of ?

By | November 11th, 2016|design, fun, informative|

This really is an amazing collection of advertising samples. The stack may be a foot thick, and all three posts go about 2" deep so far. Unfortunately there is water damage on almost everything - red paper bleeded on 75% of the clippings. But it's still a great window into U.S. commercial art from the [...]

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Tennessee State Parks poster series

By | September 26th, 2016|design|

The State of Tennessee recently commissioned a two-poster series for both Pickett State Park, and Pickwick Landing State Park. The challenge was to feature the main attractions for each park in a way that inspires the public to get out and explore their home state.        

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Great Design: the F-14 Tomcat

By | June 20th, 2016|fun|

The F-14 was first deployed in 1974, and was retired in 2006. Maybe it's the fact that I was an impressionable 11 years old when Top Gun came out, but to me the Tomcat is one of the best designed aircraft. From the aggressive triangle shape when the wings are swept, to the variable angles [...]

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Inspirational Illustration

By | April 15th, 2016|fun, informative|

Here are a few excellent examples of vintage travel illustration. Many of these are by Leslie Ragan. He was an amazing artist. It inspires me to try a new process involving paint and canvas.

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Great Design: 2003 Subaru WRX STI

By | March 2nd, 2016|fun|

I know there's an argument (from my wife), that it looks like a hum-drum family car. But there's just something about these lines - maybe it's the eyes... It could be the influence of the WRC and Petter Solberg drifting through corners, but especially in blue / gold, this is an amazing design. Petter [...]

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Framing your print

By | February 17th, 2016|informative|

Unless you're in College, you'll want to frame your print. The 24x36 is about as easy as it gets - especially thanks to large stores like Target, Michael's and Hobby Lobby. For around $20 to $30, you can get a great frame. 24x36:   For the 16"x24" print, I suggest purchasing a standard 22" x [...]

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Displaying and selling prints

By | January 11th, 2016|informative, marketing|

 The shipment has arrived... It can be tempting to let the posters sell themselves at this point - place a few in a stack in the lobby or gift shop with a price... However, creating and shipping the poster illustration is only part of the process. Now we need to tell your guests that they're [...]

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Great Design: The F-104 Starfighter

By | November 21st, 2015|fun|

Designed by Kelly Johnson, the F-104 is one of the most beautiful airplanes ever built. The design is reflected in it's name. And with a near parallel body, minimal wings (especially without the external fuel tanks) and it's polished aluminum, it looks like it belongs in orbit. While there are many great aviation designs: From [...]

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